Now ASEAN Media Companies Joining the Network-Centric Competition Bandwagon
April 8, 2009Media companies in six ASEAN countries have created SMART Alliance, which would bring benefits to is members through developing content, selling, marketing and technology.
In a press report, Magna Prima, a media conglomarate from Malaysia announced that it together with ABS-CBN (Philippines), BBTV (Thailand), International Media Corporation (Vietnam), Media Nusantara Citra (Indonesia) and MediaCorp (Singapore) — recently met in Singapore and signed a memorandum of understanding pledging to work on specific areas. Given that there are more than 500 million people in ASEAN, such initiative would enable the media players to be able to offer programmes that meet the needs of their viewers and listeners which reducing cost through economic of scale.
Lucas Chow, Chairman of MediaCorp and the chairman of SMART Alliance Steering Committee was quoted as saying that the production costs are getting more and more expensive, more and more sophisticated, and it would be really wasteful if we just do the content for one country.
Such development reflects the viability of the network-centric competition concept and such approach provides members of the network access to intellectual capital, market as well as opportunities to be more cost effective.
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